Last updated: 5 July 2026

This Privacy Policy explains how we collect, use, and protect your personal information when you visit properfootballboss.com (the "Site"), including the Mexico 86 demo, the Proper Football Boss Quiz, and any related pages.

We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

This Site is operated by Boot Room Games ("we", "us", "our"), a sole trader based in the United Kingdom.

For any privacy-related questions or requests, you can contact us at: PFB@properfootballboss.com

We are the "data controller" responsible for your personal data as described in this policy.

2. What information we collect

We collect the following types of information:

Information you give us directly:

• Your email address, if you choose to sign up to our mailing list or newsletter.

Information collected automatically when you use the Site:

• Usage and interaction data via the Meta (Facebook) Pixel — for example, pages viewed, and interactions with our demo and quiz (such as starting a quiz, completing a quiz, sharing a result, and arriving via a shared link).
• Technical data such as your browser type, device type, and general activity on the Site, as collected by the tools described below.

We do not collect payment information on this Site, and we do not knowingly collect data from children under 16.

3. How we use your information

We use your information to:

• Send you updates about Proper Football Boss and related games, if you have signed up to our mailing list;
• Understand how people use our demo and quiz, so we can improve them;
• Measure the effectiveness of our marketing and understand how visitors find us;
• Operate, maintain, and improve the Site.

4. Legal bases for processing

Under UK GDPR, we rely on the following legal bases:

• Consent — for email marketing (you opt in) and for non-essential tracking cookies/pixels (you agree via our cookie banner). You can withdraw consent at any time.
• Legitimate interests — for understanding and improving how our Site and games perform, in a way that does not override your rights.

5. Cookies and tracking technologies

Our Site uses cookies and similar technologies, including the Meta (Facebook) Pixel.

The Meta Pixel is only activated after you give consent via our cookie banner. It helps us:

• Measure how our demo and quiz are used (including gameplay events such as starting and completing a quiz, and sharing results);
• Understand how visitors reach our Site, including via shared links;
• Measure and improve our advertising on Meta platforms (Facebook and Instagram).

If you decline consent, these tracking technologies remain inactive. You can change your choice at any time by clearing your browser's cookies and site data for this Site, which makes our cookie banner appear again so you can accept or decline. You can also control cookies through your browser settings.

6. Third-party services we use

We share limited data with the following trusted third-party providers, who process it on our behalf or under their own privacy policies:

• Meta Platforms, Inc. (the Meta/Facebook Pixel) — for analytics and advertising measurement. See Meta's Privacy Policy at facebook.com/privacy/policy.
• MailerLite — our email marketing provider, which stores and processes the email addresses of people who sign up to our mailing list. See MailerLite's privacy policy at mailerlite.com/legal/privacy-policy.
• Netlify — our website hosting provider, which may process technical data such as IP addresses as part of serving the Site.

Links to other sites: Our Site contains links to external sites, including our Steam store page. When you follow these links, the destination site collects and processes your data under its own privacy policy, not ours. We are not responsible for the privacy practices of third-party sites, and we encourage you to read their policies (for Steam, see Valve Corporation's privacy policy).

7. How long we keep your data

• Email addresses: we keep these for as long as you remain subscribed to our mailing list. If you unsubscribe, we will remove your address from our active list.
• Analytics/pixel data: retained in line with Meta's standard retention periods.

We do not keep personal data longer than necessary for the purposes described in this policy.

8. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you;
• Rectify inaccurate or incomplete data;
• Erase your data ("right to be forgotten");
• Restrict or object to our processing of your data;
• Withdraw consent at any time (for example, by unsubscribing from emails or declining cookies);
• Data portability — receive your data in a portable format;
• Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us at PFB@properfootballboss.com. You can unsubscribe from marketing emails at any time using the link in any email we send.

9. Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. International transfers

Some of our third-party providers (such as Meta and MailerLite) may process data outside the UK. Where this happens, we rely on appropriate safeguards (such as adequacy decisions or standard contractual clauses) to ensure your data remains protected to UK GDPR standards.

11. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review it periodically.

12. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Boot Room Games
Email: PFB@properfootballboss.com

This policy is provided in good faith and reflects our current data practices. It is not a substitute for tailored legal advice; for a business collecting data from UK and EU users, we recommend having your final policy reviewed by a qualified professional or generated via a reputable, legally-maintained policy service.